Responsive Web Design importance
In simple terms, responsive design means a website’s pages reformat themselves depending on which device they are being displayed on, ensuring that whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly. Why has this made such waves in the web industry? This is remarkably different from previous mobile solutions of creating a separate mobile site or a dynamically served mobile site.if you have a responsive website, you can build social shares for just one URL, and when the site does get shared, wherever the link is viewed – whether on a mobile, tablet, or on desktop – all of the content will be clear and easy to navigate.
What is responsive design?
In other words, with a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.
But there are some other really important reasons why you should make the switch to responsive design for your website.
Mobile Usage is Increasing.
Take a step into the outside world and you’ll definitely notice a lot of people on their mobile phones. In fact, it seems that just about everyone is attached at the hip with their smartphone. For some reason, however, there are many businesses who have not yet picked up on this trend. Maybe they could use the following stats from Smart Insights to convince them how much mobile usage has skyrocketed.
- More than 20 percent of Google searches are now being performed on some sort of mobile device.
- In 2012 over half of all local searches were done on a mobile device.
- 25 percent of Internet users only access the internet via a mobile device in the United States.
- 85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
- In 2014 mobile Internet usage is expected to overtake desktop usage.
- Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
Recommended By Google
Google claimed 67 percent search market share in 2013, making it the most popular search engine in the world. So, if Google claims that it prefers responsive web design as the recommended mobile configuration, you better take that as a hint — which was confirmed by Google’s Pierre Farr in June 2012. The reason for this is that with responsive design, all sites have just one URL and the same HTML across all devices. when there is just one website and URL, it’s much easier for users to share, engage and interact with the content on that site as compared to a site that has different pages for mobile and desktop users. Google is a fan of that as well.
We can also see direct results in Google Analytics for websites that are responsive in design with a well-designed user interface enhances the user experience which keeps them on the site longer, decreases the bounce rate and increases the conversion rate. A goal we’re all trying to achieve.
Better User Experience
We’ve briefly touched on this before, but responsive design gives users a better experience. For example, users don’t have to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device. This makes it easier and more convenient for users to read and navigate on your site.
Time & Money
A responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website i.e. a “desktop-version”, a “mobile-version”. Thus, in the long term, investing in responsive website design is the smartest decision.
Responsive Websites are agnostic to devices and their operating systems. A responsive web design ensures that users get the best and consistent experience of a website on any device of the user’s choice and preference – be that the iPhone, the iPad, the smartphones running the Android OS, or the Windows OS and several others. As a result website owners and content publishers can need not exercise the option to build versions of their website for every popular device platform which they expect their audience might be using.
Stay Ahead of Competition
In the business world, you have to stay ahead of the competition. So, if more and more users are using their mobile devices to search and make purchases online, you have to cater to that audience by having a mobile-friendly site. In fact, 85 percent of adults believe that a mobile site must be as good, if not better than, a desktop site.
Responsive Web design is fast becoming the preferred method for making a website mobile-friendly, and with good reason. For many websites, it achieves a reasonable balance between mobile-friendliness and ease of implementation.
The immediate future is RESS (Responsive Server-side) , which is defined as a responsive website with server-side detection built-in, meaning the server will detect what device is coming to the website and deliver an appropriate experience to that device.
RESS isn’t necessarily a new method of web design . It’s more of a best practice for RWD and should be considered if you are looking to stay ahead of the curve.